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Media Efficiency Analyst Germany (d/f/m)

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pbschaffrath Published: August 20, 2021
Ort
Düsseldorf, Germany
Job Type
Company Logo
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Beschreibung


Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Founded in 1876, Henkel looks back on more than 140 years of success. Henkel has its headquarters in Düsseldorf, Germany. Henkel employs around 53,000 people worldwide, around 85 percent of whom work outside of Germany. As a recognized leader in sustainability, Henkel holds top positions in many international ratings and rankings.

We are hiring immediately:

Media Efficiency Analyst Germany (m/f/d)
Laundry & Home Care

YOUR ROLE

  • Lead the analysis of Data-Driven Marketing projects with focus on Germany
  • Plan, execute & derive learnings from marketing experiments to drive ROAS for key campaigns
  • Ensure statistical feasability of Testing approaches (incl. Audience reach projections, ROAS forecasts etc.)
  • Run data-driven A/B testing on brand lift studies
  • Measure sales impact in geo-based experiments & ensure statistically sound outcomes
  • Translate results into actionable recommendations
  • Working in a challenging, dynamic & international environment
  • Derive meta-learnings out of past campaigns


YOUR SKILLS

  • University degree in Business Administration, IT, Statistics, Computer Science or similar area
  • Minimum 5-year practical experience in the field of business analytics or intelligence as well as hands-on experience in media analysis
  • Solid expertise in tools of data analytics, for example Alteryx/Knime or Python/R, and also in digital marketing solutions (e.g., GoogleAds, Facebook Business Manager, DV360)
  • Statistical know-how to understand sales decomposition models and develop them further
  • Strong analytical skills with ability to analyze large volumes of raw data, draw conclusions, and develop actionable recommendations
  • Experience in design, execution and reporting of randomized experiments
  • Passion for digital marketing and consumer understanding
  • Results-oriented and reliable project management
  • Excellent knowledge of MS Office (e.g. Excel, PowerPoint, Word)
  • Teamplayer & persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
  • Fluent German & English language skills are mandatory

If you love to innovate and feel this is something for you, please contact us at gs@pbschaffrath.de or use the apply option.

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