Marketing Manager EMEA JOICO (d/f/m)


pbschaffrath Published: März 15, 2021
Hamburg, Germany
Job Type
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Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Founded in 1876, Henkel looks back on more than 140 years of success. Henkel has its headquarters in Düsseldorf, Germany. Henkel employs around 53,000 people worldwide, around 85 percent of whom work outside of Germany. As a recognized leader in sustainability, Henkel holds top positions in many international ratings and rankings.

JOICO – a globally represented professional haircare brand, loved by many stylists around the world – is one of the strong portfolio brands; It offers the full spectrum of all product categories. In EMEA JOICO is distributed through a network of distributors which is stirred by the EMEA headquarter division (Business Expansion Unit for American Brands).

We are hiring immediately:

Marketing Manager EMEA JOICO (d/f/m)
Beauty Care


  • In cooperation with the Head of Marketing JOICO EMEA develop a marketing strategy for JOICO Haircolor
  • Develop and implement marketing plans, projects and promotional activities
  • Act as the EMEA color expert partner for our US based NPI and brand team and guide European color testing
  • Manage product launches
  • Be responsible for the product portfolio management in EMEA
  • Lead & manage all initiatives related to support material generation
  • Maintain a close relationship with Education colleagues to support with developing color trainings (online/offline) and other initiatives
  • Closely cooperate with the EMEA Communications team
  • Sustain client relationships and conduct market research
  • Provide an annual Marketing budget proposal and monitor spend within approved budget frames throughout the year


  • Bachelor or Master degree in Economics (specialization Marketing) or Marketing/Communication with good understanding of business requirements
  • 5 years job experience in the hair or beauty industry (B2B)
  • Project management skills with the ability to work with different levels, departments and nationalities in the organization
  • Excellent communication, interpersonal and presentation skills
  • Team player with the ability to manage complexity in the working environment
  • Hands on and capable of working under time pressure and with good time management
  • Analytically skilled and pro-active, yet creative and at the same time diligent in execution
  • Brand minded (values & visual representation of the brands)
  • Willingness to travel
  • Knowledge of all Microsoft Office programs, Acrobat Professional and preferably also SAP
  • Very good English language skills are mandatory

If you love to innovate and feel this is something for you, please contact us at gs@pbschaffrath.de or use the apply option.

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