Global B2B Digital Engagement Lead (d/f/m)


pbschaffrath Published: März 25, 2021
Düsseldorf, Germany
Job Type
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Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Founded in 1876, Henkel looks back on more than 140 years of success. Henkel has its headquarters in Düsseldorf, Germany. Henkel employs around 53,000 people worldwide, around 85 percent of whom work outside of Germany. As a recognized leader in sustainability, Henkel holds top positions in many international ratings and rankings.

We are hiring immediately:

Global B2B Digital Engagement Lead (d/f/m)


  • Join the world’s largest adhesives producer with a unique portfolio of breakthrough innovations, tailor-made solutions and strong brands in adhesives, sealants and functional coatings
  • Make an impact in our journey to excellence in Global Market & Customer Activation by shaping our Henkel Adhesives Digital Marketing Transformation to a Customer centric and data-driven organization
  • Understand markets & business needs, to guide them in the path to digitally and effectively transform E2E Customer Engagement by leading Adhesive Technologies´ Global Digital owned & earned channels strategy, capabilities building and deployment / adoption: B2B Website, Digital Content, SEO, Social Media, ensuring best-in-class integrated Customer experience and consistent channel performance across all SBUs and Markets
  • Own the strategic development, implementation and performance of our Global B2B Henkel Adhesives Website
  • Set the stage for E2E Digital Customer Experience across all Henkel Adhesives owned and earned channels, by applying Customer needs and/or Persona based segmentation and journey mapping, working across all SBUs/Regions to maximize engagement and drive conversion and business growth
  • Drive full adoption of Digital Engagement Capabilities and standards across SBUs and Markets
  • Manage global B2B engagement budget and resources
  • Lead and further develop Digital Engagement performance KPI and goals across all owned digital Channels and Platforms, covering all B2B SBUs and Countries
  • Collaborate with Henkel Digital IT team and external vendors & consultants to bring digital marketing activities to the next level
  • Responsibility of Global Digital Website, Content, SEO, Social Media and Deployment teams


  • Economics and/or Marketing / Communication background with a strong focus on B2B Digital Marketing,
  • Minimum 10 years of proven experience within strategic development and implementation of Websites, Content & SEO, Customer-Centric storytelling, Customer journeys, Digital performance measurement, Social Media
  • Excellent persuasive communication, strategic skills, presentation and relationship skills, in order to drive large transformational projects at a Global Scale and influence Executive stakeholders
  • In-depth understanding of user experience (UX), information architecture and content structures, marketing automation & paid media activation
  • Solid experience with Content Management Systems, DAM, PIM, Social Media and SEO tooling and good familiarity with agile environment
  • International background, able to manage multiple stakeholders in different countries and contexts
  • Highly proficient in both spoken and written English

If you love to innovate and feel this is something for you, please contact us at gs@pbschaffrath.de or use the apply option.

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